Comms Strategy- Klarna

Our team was given the objective of making Klarna the top pay-in-four option. We were given the creative platform “Smoooth Shopping” to build a comms strategy around. My team and I worked to determine how Klarna should behave in the world to best communicate this with the appropriate audience. We built our strategy around targeting streetwear enthusiasts. We developed tactics around the NBA season to best connect with streetwear enthusiasts. My contribution to our project was forming the ecosystem centered around the NBA. I also wrote the tactics for the in-person Christmas activation, as well as the NBA summer league activation.

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Team Members: Natalia De la Peña, Krista Henehan, Andy Herrera, Jennifer Méndez, Christan Prescott