Brand Strategy- Sleeper

Our team was given the objective of driving consideration for Sleeper during fantasy football season. My team and I were given three weeks to develop a strategic line that would accomplish this goal. We eventually landed on the strategic line “Discover the Competitor Inside of You” to focus on creating new fantasy football users who are intimated by the seriousness of fantasy football, rather than trying to convert players from legacy apps that have dominated the category for decades. My main contribution to this project was creating our strategic line as well as our truth of the brand, and category.

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Team Members: Jake Lukens, Corrie Falleur, Medina Gedi, Megan Beeh, Lodi Castillo-Ramos