XBOX-Brand & Comms Strategy
Business Objective: Get XBOX to #2 in the console market.
The Tension: Society forces people to be bland. It dilutes curiosity.
The Audience: People who challenge society boldly. They are the rule breakers.
The Strategy: Ignite fearless discovery.
The Tactics: Invite our audience with opportunities to discover alongside XBOX.
Link to Our Work
My Teammates- Jess Rose, Ulises Rodriguez, Meghan Oldham, Corrie Falluer, Parsa Zarinsefat